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The 4 Main Types of Internet Marketing

Digital marketing is part of online marketing, which uses modern digital technology like mobile phones, desktop computers and various other internet based electronic media and platforms like social media. It is also known as Internet advertising. SEO is an integral part of any type of marketing that takes place on the internet. SEO or Search Engine Optimization is a process which helps in increasing traffic to websites by improving visibility in the search engines.

Marketing through Search Engines. Search engine optimization ensures to the websites that the pages listed in the web-pages are of good quality which increases their popularity and search engines result page (SERP). When the keywords or keyword phrases related to the business or service are used in the web-pages of the websites, then it is certain that the website will appear in the search engines.

Internet Marketing through Social Media. There are various social media platforms available in the internet today. Business owners can create their own profiles on these platforms, update their services online and attract possible clients. Businesses can use social media platforms as one of the ways to advertise their services online.

Email Marketing. Many online ads companies also offer email marketing services. These services involve sending online ads on social media platforms or email marketing to increase the number of visitors to a particular site. This method is more effective than any other paid promotions. Memphis SEO

Affiliate Marketing. Affiliate marketing helps in creating digital marketing campaigns, and drive traffic to a site by linking to other sites. These links help in driving traffic. Affiliate marketing programs often include commissions for referral sales. Some affiliate programs pay on a monthly basis or in some cases every couple of days.

Search Engine Optimization. Search engine optimization or SEO is one of the most important methods used by online marketers for internet marketing. This method involves using keywords and keyword phrases in content, and using them on the site to generate organic traffic. Successful SEO increases a site’s page rank, which results in better visibility in the SERP.

Paid Promotion. Various internet marketing strategies employ different types of paid promotion to increase the website’s traffic and page ranking. Some of these methods include Pay Per Click Ads, which allow marketers to bid on keywords and pay only when a visitor clicks on the ad. Pay Per Click Ads can be placed on various social media marketing sites such as Facebook, Google+ and Twitter. Link Building techniques include PPC, which means creating links to websites and blogs that will increase visitors.

Other methods used for internet marketing are Digital Signage and Digital Content Creation. Digital Signage uses modern technology like digital banners, audio and video. It is a cost effective way of getting a message out. It makes use of cutting-edge digital technologies like streaming media and screen-scraping software to deliver dynamic digital signage. Digital content creation involves creating websites using platforms like Dreamweaver, Photoshop, InDesign and Flash and putting them online. These platforms make it easy for companies to create online magazines, newsletters, brochures, manuals and other types of content.

SEO is one of the most common forms of search engine optimization. SEO services offer ways of increasing the website’s search engine rankings, thereby increasing traffic to the website. SEO is also known by other popular terms like SEO Hosting, SEO Blogs, and SEO Web designing. These services help in improving the visibility of websites on major search engines. In general, these are done by optimizing the content on the websites, creating web pages and by making websites easy to find. These have become important tools that help in improving the search engine rankings of websites.

Search Engine Marketing (SEM) is a type of internet marketing that involves internet marketing strategies for improving the website’s visibility in major search engines. SEM includes pay per click advertising, which helps in driving targeted traffic to websites. SEM incorporates many tools like pay per click advertising, pay per impression advertising, and paid inclusion advertising. Search Engine Marketing (SEM) helps in promoting a brand or product in a particular market segment on the internet. SEM deals with the overall promotion strategy by helping the brands attract more potential buyers.

Social media marketing is a type of internet marketing that concentrates on using social media sites such as Facebook, Twitter and Pinterest for increasing exposure and attracting prospective customers. A successful social media marketing campaign can increase the company’s visibility in the social media sites, drive traffic to the website and drive sales. The campaigns can be either subtle or overt, depending on the goal and target audience. Social media marketing is an effective way of spreading the message of the advertiser or the brand to a large audience.

Digital display advertising is a cost-effective tool for maximizing the reach of a brand or product across a broad spectrum of potential customers. It provides a medium through which a message can be communicated directly to a wide consumer base without the help of a publicist. Advertising through display advertising has gained popularity because of its wide reach and low cost.

Author

Veena Dayal